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Hockey & Business Operations Staff

Hockey Operations

Joe Martin
Head Coach & General Manager

The 2023-2024 season will be Martin’s 5th behind the Bulldogs bench. Last season Joe led the Bulldogs to their first ever appearance in the Fred Page Cup Championship Final. Martin has also led the Bulldogs to a regular season Coastal Conference pennant (21-22) and was nominated for the coach of the year in the same season.  Joe was hired by the Bulldogs following eight seasons in Merritt, the final four as the Head Coach & GM of the Centennials. During the 2018-2019 season, he led the Cents to a second-place finish in the league’s Interior Division and was named the BCHL’s Coach of the Year. He has also been the head coach and  Assistant Coach with Team Canada West at the World Junior A Challenge the past three years.  Prior to his time with the Bulldogs & Centennials, Joe was the Head Coach of the KIJHL’s Creston Valley Thunder Cats.


Ryan Rehill
Assistant Coach

2023-2024 will be the second season behind the Bulldogs bench for Ryan.  A native of Edmonton Alberta, Ryan played 249 games in the WHL with the Kamloops Blazers.  In 2014, the New Jersey Devils selected Ryan in the 5th round.  After graduating from the WHL, Ryan earned his  Bachelor of Education from the University of Alberta.  Rehill would appear in 109 games as a Golden Bear.


Luke Betts
Assistant General Manager / Video & Analytic

Luke joins the Bulldogs staff as the club’s Assistant General Manager.  Betts is a well respected individual in the game and operates Luke Betts Hockey in the Lower Mainland.  Betts oversees the Bulldogs ID camps and assists Joe Martin with recruiting, talent identification, and in-season scouting activities.


Brandon Cox
Assistant General Manager & Head Scout

Brandon comes to the Bulldogs after 2 seasons with the Coquitlam Express.  Brandon Originally grew up playing hockey on Vancouver Island in Parksville and them moved onto a 4 year playing career in the BCHL, followed by several seasons playing professionally in the ECHL.


Kyle Shapiro
Head Scout – USA

2023-2024 will mark Kyle’s second season with the Bulldogs.  Originally from Philadelphia, Kyle played three years of Tier 3 Jr A hockey winning a national championship with the Helena BigHorns. He then went on to play four years of NCAA hockey at Nichols College where he graduated with a degree in International business and a minor in Marketing.

While at Nichols, Shapiro won Two ECAC Northeast Championships and received awards; AHCA/CCM Men’s All-American,ECAC Northeast Player of the Year, ECAC Northeast All Rookie team, All-New England Team, a three-time recipient of ECAC Northeast All-Academic team, and ECAC Northeast First Team.

After Shapiro’s senior season he signed his first professional contract with the Evansville Icemen of the ECHL while still attending college. He then played five professional seasons, three of those seasons with the Jacksonville Icemen.

Ross Olsson
Scout – USA / Eastern

2023-2024 is Ross’ first with the Bulldogs organization. Ross graduated from Endicott College in Sport Management and MBA in Business Administration. His playing career included 4 year’s in the ECHL/AHL. Ross is currently the  Head Coach and Director of Hockey Operations at Hillside School in MA


Tom McEvay
Educational Advisor

Tom is known throughout Junior A hockey as an expert in his field. He has extensive experience working with players to ensure they meet the educational requirements needed to be eligible to play NCAA and CIS hockey.


Business & Game Day Operations

Stefanie Weber
Dir. of Business Operations



Sharlie Moser
Ticket and Marketing Account Representative



Laurie Thomson
Game Day Operations/ Billet Coordinator


Darran Chaisson
Team Photographer

Darran is a fully accredited working photographer specializing in commercial and advertising images. Coming into the 4th season as the team photographer, Darran brings a passion for the game and a love for sports photography. Combining these traits with the knowledge of the team’s players and the cohesiveness of how they play together allows him to predict the plays to capture the best images possible for the Alberni Valley Bulldogs for their advertising and marketing images. Visit his website by CLICKING HERE